Find Answers to Your Membership Questions
1 What is Listing Power Tools?
Fast, effective and affordable, Listing Power Tools is a membership-based real estate marketing solution for agents looking to stand out in their markets with property-specific print marketing, direct mail, and digital advertising. Our products and services have been designed to enhance listing presentations, increase exposure for listings, and generate buyer and seller leads for our members.
2 How much is membership?
Currently, Listing Power Tools offers two membership tiers — Basic and Pro. Basic membership is $99 per month and Pro membership is $199 per month.
3 What is included with my membership?
Every LPT membership includes a dedicated lead capture phone number, unlimited property text codes, and unlimited property-specific webpages. Members can also access and purchase our affordable print, direct mail, and digital marketing products.
Our signature Power Packs provide you with a collection of unique, high-quality printed materials featuring a single listing. Use the 150+ property-specific materials to canvass your community with the Just Listed Power Pack or help generate interest in your upcoming open house with the Open House Power Pack and ensure you have the most successful lead capture system working for you.
Power Mail with Optional SmartID
Get professionally designed direct mail marketing products at industry low prices. LPT Power Mail includes a custom mailing list based on your listing’s location, plus printing, delivery, and postage for a completely stress-free experience. Your real estate postcards also include your unique text code and dedicated phone number for easy and effective lead capture. Add our optional SmartID feature and you’ll get access to the mailing list used, including phone numbers where available, as well as unique tracking codes for each home that received your postcard.
Listing Exposure Digital Ads
With LPT’s exposure-focused digital ad campaigns, our team of marketing experts will design your ad, geotarget a specific radius around your listing, and display your ad on top, non real estate websites. Once someone clicks on your ad, they will be directed to your property-specific website and be retargeted to keep your listing top-of-mind.
Property-Specific Landing Page
With a landing page exclusively promoting your property, you ensure interested buyers see only the most accurate information about your listing, without any competitive listings or third-party advertising distractions. Guaranteed to have 100% uptime and built to perform across devices of all sizes, your single-property website can now feature up to 90 photos, as well as a link to a video tour.
Follow-Up Power Mail Campaign
Establish yourself as the real estate expert in the areas where you do business with six weeks of direct mail postcards featuring recent market activity and your contact details.
Give potential buyers the information they’re looking for with in-depth Neighborhood Reports featuring local businesses around your listing.
Lead Generation Digital Ads
Reach potential buyers on social media with a digital ad campaign focused on generating high-quality leads.
5-Additional Template Colors
Branded Power Pack Box
Brand your Power Pack with your team or brokerage’s logo and create a strong, consistent look your clients will remember.
Lead Communication Platform
Connect to interested buyers in real time and follow-up using pre-written or customized text messages, all within our custom chat application for easy lead management.
Custom Power Packs and Power Mail
Feature your own, unique headline on hundreds of print materials and get your message seen by the right people, at the right time.
Express Power Pack
Get same-day shipping and overnight delivery on a proven mix of print materials, including your choice of door hangers or Neighborhood Reports.
Prospecting Power Pack
Get over 320 pieces of high-quality print products, including business cards, flyers, and our jumbo door hangers to promote your listing and business.
4 What is the difference between LPT Pro and LPT Basic?
In addition to receiving everything included in an LPT Basic membership, LPT Pro members receive access to our Lead Generation Digital Campaign, Lead Communication Platform, Customizable Power Mail, Express Power Packs, and more. To learn more about the specific features of an LPT Pro membership, click here.
5 How do I become a member?
You can become an LPT member by contacting our support staff at 855-208-9097.
6 Are there options for customization?
With a Listing Power Tools Pro membership, you can customize your marketing materials with a unique headline and tagline. The Pro membership also offers the option of printing your brokerage or team logo on the outside of your Power Pack box as a $5 add-on.
7 Can I add more than the initial three property photos?
You have the option to add up to 90 additional photos to your property-specific webpage.
8 Can more than one agent use a single membership?
LPT was created with the individual agent in mind and since each account has a unique lead capture number, we recommend one agent per account. If you operate a team or brokerage and are interested in multi-agent membership, LPT Enterprise could be the right choice for you.
9 How does the billing work for my account?
Your membership bill will process the day your account was created and recur monthly. Any product orders will be processed at the time of your purchase. You can update your billing details inside your account.
10 Where can I update my listing’s specific details, like the listing price?
You can edit all of your listing’s details by selecting “Edit Listing” under the “View Properties & Order” menu option.
11 Do I have to be a member to order materials?
Yes. Only active members can access their account and place orders.
12 Are there any contracts or commitments?
There are no long-term contracts or commitments, just your monthly membership cost.
13 Is my account linked to the MLS?
No, Listing Power Tools is not linked to any MLS.
14 How do I cancel my membership?
To cancel your account, please call 855-208-9097.
15 Will I be charged if I don’t use my account for a month?
Yes. Listing Power Tools membership is subscription-based, so you will be charged whether you use the service or not.
16 What is an AR phone number?
Your AR (auto-response) number is your account’s lead capture line. Your AR phone number is unique to you and your account, and will be the primary lead capture mechanism for any/all orders you place with LPT. Your AR phone number will never change as long as you’re a member.
17 Can I choose my own AR phone number?
Although agents are not able to choose a custom AR number, you will be able to select your area code.
18 What is an AR Code?
Each listing you add inside your account will receive a unique, AR (auto-response) code. Every marketing piece you order for that property will feature that listing’s unique code, as well as your AR phone number, for efficient lead capture.
19 What is Smart ID?
Smart ID is an $20 add-on option for your Power Mail order. With Smart ID, each piece of mail we send includes a unique text code linked to the address that received the postcard. When an inquiry is made using the unique code, we will link those details with the mailing list and provide you with verified lead information. You will also have ability to download the mailing list used so that you can do additional follow-up.
20 What are the quantities for each Power Pack?
Classic Power Pack ($30 + shipping)
|1 - Color Sign Rider - 12 x 24||12 - Thank You Cards - 6 x 4.5 (folded)|
|24 - Large Flyers - 8.5 x 11||16 - Postcards - 9 x 6|
|28 - Small Flyers - 5 x 7||24 - Folding Business Cards - 3.5 x 2|
|42 - Door Hangers - 4 x 11||21 - Double-Sided Business Cards - 3.5 x 2|
Express Power Pack ($35 + shipping) *Available to Pro members only.
|8 - Postcards - 6 x 9||24 - Small Flyers - 5 x 7|
|21 - Double-Sided Business Cards 3.5 x 2||20 - Neighborhood Reports OR|
|24 - Folding Business Cards - 3.5 x 2||36 - Door Hangers - 4 x 11|
Prospecting Power Pack ($45 + shipping) *Available to Pro members only.
|80 - Jumbo Door Hangers - 18 x 6||24 - Folding Business Cards - 3.5 x 2|
|30 - Large Flyers - 8.5 x 11||42 - Double-Sided Business Cards - 3.5 x 2|
|90 - Door Hangers - 4 x 11||60 - Small Flyer - 5 x7|
21 Can I order Power Pack items individually?
At the moment, Power Pack items cannot be ordered individually.
22 Where will my Power Pack be shipped to?
We will ship your Power Pack to the shipping address you have entered inside your account. You can update this information at any time. There is a $4 additional shipping charge for delivery to residential addresses.
23 How do I view a proof of my Power Pack materials before ordering?
You will be able to review and approve the specific print items on the order page.
24 What is the Lead Communication Platform?
This Pro member feature provides a direct and immediate connection to inbound leads through three customizable and automated communication options — Power Connect auto-dialer, automated text message responses, and follow-up text message campaigns.